The explosiveness of direct pigments and the conditioning action of a mask in a single product.
Now that we’ve introduced you to the new, Seven Shades by genUS. We would love for you to know how best to use it. The Seven Shades Collection has a shade for everyone, best to chat it up with your stylist or select a shade that speaks to your soul; Silver, Violet, Caramel, Copper, Beige, Red & Chocolate.
Before we get into the "HOW TO", let's talk about the 7 benefits to our 7 shades.
#1 - For All Hair Types
Both in the case of natural as well as already colored hair, they are the perfect solution for hair looks like you’ve just stepped out of the salon. Applied on natural hair they create beautiful shades, giving a new light to hair. On already colored hair, they intensify and tone the reflections, for an intense, shiny color, helping to maintain it over time. Seven Shades are also the perfect solution for white or blonde hair for neutralizing the unwanted golden effect.
#2 - Ready To Use
Their formulation is stable over time and ready for use: it doesn’t require further preparations or any addition of hydrogen peroxide or other activators.
#3 - No Ammonia
Seven Shades color masks give brightness and new reflections to hair in a gently and structure-friendly way, as they do not contain alkalizers. Thanks to this formulation choice, the product does not lighten natural hair, making it perfect for toning hair with streaks.
#4 - Mix it up
There are seven shades but, by mixing them together and giving free rein to your creativity, many more can be created, for a personalized service and an original look.
#5 - Easy To Apply
The ease of use of a conditioner, with its fast and detangling action, combined with the properties of a color.
HOW TO: After washing your hair with shampoo and wearing gloves, just apply 20/30 ml of product on the lengths and distribute it evenly with the help of a comb.
#6 - Fast
You will only have to wait a few minutes for a new look.
From 5 to 15 minutes, depending on the desired color intensity, the exposure time can be further reduced simply by using a heat source.
#7 - Extreme Brilliance
After applying the Seven Shades color masks by genUS, hair will shine with its own light. The moisturizing action of Active Waters, capable of illuminating the hair, is combined with the filming power of direct pigments that envelop the stem with a new brightness.
***warnings
Hair colourants can cause severe allergic reactions. Read and follow instructions. This product is not intended for use on persons under the age of 16. Temporary ‘black henna’ tattoos may increase your risk of allergy. Do not color your hair if: – you have a rash on your face or sensitive, irritated and damaged scalp, – you have ever experienced any reaction after coloring your hair, – you have experienced a reaction to a temporary ‘black henna’ tattoo in the past.
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