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Writer's pictureSari Saroukos

KERATIN BY genUS: HAVE YOU EXPERIENCED MANAGEABLE SMOOTH AS SILK HAIR?

for treated, damaged hair

Introducing Our Salon Professional Line Keratin by genUS. Specially formulated to help deeply restore, moisturize and nourish treated and damaged hair. It restores strength, tone and brightness, and gives hair back elasticity.

keratin

not to be confused with keratin treatments that assist in removing frizz or relaxing hair. This line is specifically formulated to help your hair put its best face forward.


Enriched with Keratin and Silk Proteins, it gently cleanses respecting the most damaged structures and fights frizz. The presence of Caviar and Collagen also promotes a restructuring and anti-aging action. It disciplines hair and bring incredible brilliance, strength and vitality.


Now that we’ve introduced, Intense Restoring by genUS. We would love for you to know how best to use it which you can find in our blog below. Discover all the products in the line and how to use them below:



#1 - Shampoo

restructuring shampoo

Restructuring shampoo for treated, damaged hair.

Enriched with Keratin and Silk Proteins, it gently cleanses respecting the most damaged structures and fights frizz. The presence of Caviar and Collagen also promotes a restructuring and anti-aging action. It disciplines hair and bring incredible brilliance, strength and vitality.





#2 - Restructuring Lotion

restructuring leave-in lotion


Restructuring leave-in lotion for treated, damaged hair. Enriched with Keratin, Silk Proteins, Caviar and Collagen, it has a restructuring, hydrating and anti-aging effect and makes hair silky, soft and bright without weighing it down. It brings extraordinary tone, strength and vitality, keeping the cuticle compact

and uniform.



#3 - Ampules

intense restoring mask

Intense restoring mask for frizzy, damaged hair.

Treatment Ad Ons For Hair Stylist & Salon Professionals. This Creamy emulsion with a conditioning and restoring action for frizzy and damaged hair that leaves hair soft and eliminates static electricity. Increased softness and easiness in combing preserve hair from any mechanical combing stress, therefore limiting

hair breakage. Silk Protein and Avocado Oil provide

hair with silkiness, nourishment and gloss.



#4 - Conditioner

intense restoring mask

Intense restoring mask for frizzy, damaged hair. Creamy emulsion with a conditioning and restoring action for frizzy and damaged hair that leaves hair soft and eliminates static electricity. Increased softness and easiness in combing preserve hair from any mechanical combing stress, therefore limiting hair breakage. Silk Protein and Avocado Oil provide

hair with silkiness, nourishment and gloss.


#5 - Split Ends Treatment

restructuring treatment for split ends

Restructuring treatment for split ends, for treated, damaged hair.


Enriched with Keratin, Silk Proteins, Caviar and Collagen, it repairs micro-fractures and flaws in the hair fiber, wrapping the hair shaft with a protective anti-frizz, anti-moisture and anti-age film that re-compacts the cuticle and seals split ends.




#4 - Anti-Frizz Creme

anti-frizz restructuring cream

Anti-frizz restructuring cream for treated, damaged hair. Mild fluid emulsion, particularly suitable for damaged, brittle hair. Perfect for treating hair lengths, giving silkiness and shininess. The Kiwi and Strawberry extracts and the Avocado Oil provide hydration, softness and shine, whereas the Ginseng gives tone and helps to strengthen the hair structure. The hair is immediately soft, silky and easy to comb.



There are various products in the line, some for Salon Use Only, like our Keratin Restructuring Ampules that makes a divine add on to any salon service your provide and add $25-30 to your clients regular salon visit. Who wouldn't love the Split End Serum in this line. You can also sell them the system for them to use at home and continue to get their hair health and restructuring back on track.








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